Product market fit
Three months of chasing product market fit: why every feature was waiting for a network that did not exist, and how leagues are bringing the first signs of organic growth.
The past three months or so have been about two realizations.
- Every single piece of functionality in the app relied on an existing network of players. Since there was none, there was no reason for anyone to engage, and no reason for anyone to post.
- To get over that barrier, I need to enable content creation on the platform based on utility that does not depend on existing users. This is the key.
I have attacked this from three directions:
- Create a form of content that is not findable anywhere else, and that is somehow better than the existing formats for both players and organizers.
- Make Tableport a keeper of record for activities, and build automations for organizers, so that they post once, or preferably not at all, and the event communications happen automatically.
- Make participation as frictionless and rewarding as possible, for players and organizers alike.
The form of content: leagues
Leagues tick every box of what I think a modern competitive format for board games should be.
- They don't take eight hours. I can come and go as I please.
- I can take part from multiple locations. If I can only compete at a single location, well, the location cuts away a lot of the potential competition.
- The format doesn't require me, or anyone, to personally be a rules keeper or a judge.
- The format rewards you more for winning, and even more when you win at an experienced table rather than a beginner one.
- The season culminates in a single tournament, rather than constant tournaments.
Where I am
I'm glad to say that the initial reception for all of this has been warmer than anything before. We are beginning to see the first signs of organic growth on the platform. My personal assessment is that I'm closer than ever to finding an actual receptive audience for my vision.
All of this requires sacrifices from me and my family. It's a one-man show. But I'm getting there.
Thanks for reading.
Vertti
vertti@tableport.gg