goodplay.gg
Store

~50% Net Profit. Zero Hassle. Full Platform Support.

Our 35% All-Inclusive Fee targets a ~50% Net Margin for the publisher—nearly 3x the profit of traditional retail distribution.

A platform dedicated to making board game publishing hassle-free and more profitable.
  • We listen to our partners and remove obstacles
  • We continuously add desired features
  • We keep board game enthusiasts coming to the platform
  • You can brand yourself on our page
  • You set your pricing
  • You have access to robust analytics about your target audiences

Why We're Building This Platform

Inspired by the transparency of Stonemaier Games, we're building a platform that gives publishers ~50% net profit margins instead of 18%.

The 5x Rule

The "5x Rule" is Jamey's most cited principle. He argues that for a publisher to survive, the MSRP must be 5 times the manufacturing cost. This isn't a law of nature—it's a symptom of a broken middleman system.

"If I make a $50 MSRP game and sell it to a distributor for $20... the result is $6 in profit for the publisher. This should finally make people realize why companies do Kickstarter. You make more money for each copy sold."

— A Price Formula: Your Product for Direct and Retail

Tariffs and Economic Challenges

Economic challenges like tariffs compound the difficulties publishers already face. These additional costs further squeeze margins, making it even harder for publishers to operate profitably and bring new games to market.

Reference: The Darkest Timeline

~50% Net Profit
Target ~50%

vs. 18.3% in traditional retail (2.6x better)

$29 profit per $60 game vs $11 in retail

Removes "Margin Leakage"

2.9x Reprint Power
Sustainability

Most critical metric for growing publishers

Traditional retail: 1.1x (treadmill-publishing)

Our platform: 2.9x (exponential growth)

First 1,000 units sold can fund a 3,000-unit second print run

End-to-End Solution
Factory → Warehouse → Delivery → Sales
  • • Zero admin load (automated)
  • • Instant payout (high cash velocity vs Net 60/90 terms)
  • • Freight & Customs included in 35% platform fee
Marketing & SEO Included
Built-in support
  • • Built-in marketing support
  • • SEO optimization
  • • Sales channel management
Publisher Control & Analytics
Full control
  • • Brand yourself on the platform
  • • Set your own pricing
  • • Robust analytics about target audiences
  • • General data for better decision making
Tariff Protection
Higher margins

Higher profit margins ($29 vs $11) allow publishers to absorb global trade fluctuations (tariffs 7.5%-25%) without needing to hike MSRP

Key Metrics at a Glance

~50%

Net Profit Margin

(vs 18.3% retail)

$29

Profit per Unit

(vs $11 retail)

2.9x

Reprint Power

(vs 1.1x retail)

35%

Platform Fee

(all-inclusive)

Calculate Your Potential Profit

Enter your game details to see personalized profit calculations and compare to traditional retail

Calculate Your Potential Profit
Enter your game details to see how our platform compares to traditional retail

Our Platform35% Fee

Platform Fee$21.00
Your Gross Pay$39.00
Net Profit$29.00
Net Profit Margin48.3%
Reprint Power2.9x

Traditional Retail60% Cut

Retailer/Distributor Cut$36.00
Your Gross Pay$24.00
Net Profit$14.00
Net Profit Margin23.3%
Reprint Power1.4x

By switching to our platform, you reclaim:

$15.00 per unit

That's $15000 in additional profit for every 1,000 units sold.

Margin Improvement

2.1x

25.0% better margins

Note: Platform fee of 35% includes freight, customs, warehousing, fulfillment, marketing, and sales platform.

Storage costs (~$0.40 per standard box per month) are passed on to customers and not included in publisher costs.

Simple. Streamlined. Automated.

You focus on games, we handle everything else.

1. You: Design and Manufacture
  • • Handle your factory relationships
  • • Manage production and quality control
  • • Focus on creating great games

Requirement: Currently we work with publishers using Panda Game Manufacturing

2. We Handle: Logistics & Warehousing
  • • Handle international freight and customs
  • • Receive inventory from your factory
  • • Store securely (storage costs included in customer pricing)
  • • Fulfill orders and manage shipping
3. We Handle: Store and Marketing
  • • Professional product listings
  • • SEO optimization and marketing
  • • Sales platform and customer service
  • • Instant payouts to you
Key Benefits

You focus on game design

We handle everything else

Automated at every step

No manual work required

Real-time visibility

Track inventory, sales, and payouts

Scalable infrastructure

Handles growth automatically

Ready to Get Started?

Partner with a platform dedicated to making board game publishing hassle-free and more profitable

Current Requirements / Eligibility
  • Manufacturing Partner: Currently we work with publishers who use Panda Game Manufacturing
  • We're starting with one manufacturing partner to refine our process
  • Once our process is proven, we'll expand to support additional manufacturers
  • If you work with Panda, we'd love to hear from you
Contact Us
Fill out the form below and we'll get back to you as soon as possible

Or reach us directly:

publishers@goodplay.gg

Get ~50% net profit margin

vs 18.3% in traditional retail

Reclaim $18 per unit

Money that disappears into traditional distribution costs

2.9x Reprint Power

Turn 1,000 units sold into a 3,000-unit second print run

Get started today

Zero setup fees

goodplay.gg

Your destination for amazing board games. Discover, play, and connect.

Browse

  • All Games
  • Your Library

Categories

  • Strategy
  • Party
  • Family
  • Cooperative

Support

  • Help Center
  • Contact Us
  • Shipping Info
  • Returns

Publishers

  • Overview
  • Pricing
  • How It Works
  • Contact

© 2025 goodplay.gg. All rights reserved.

Privacy PolicyTerms of Service